Sugoi releases lightweight Helium jacket

SUGOI Performance Apparel, a division of Dorel Industries Inc., (TSX: DII.B, DII.A) has set a gold standard for ultra-light weather protection by introducing the Helium Jacket to the market. Less than 100g, the Helium packs down to fit into any SUGOI signature back pocket. Boasting an ultra-lightweight woven polyester shell fabric, the Helium is exceptionally wind and water resistant. To achieve the light-weight result of the jacket, SUGOI designers created new methods of saving weight; pit zips were replaced with tiny, unstructured venting holes, and a semi-fitted form reduced overall fabric weight. Lighter than a tee shirt and granting far greater weather protection than a wind shirt, the Helium doesn’t stop short on advanced features. It boasts Scotchlite™ reflective material on the length of the torso, as well as a full-length zipper and a rear zip pocket. With a drop-length tail and cut-out notch at the back of the mock-turtleneck collar, the Helium is perfect for riding or running, or any activity where threatening weather looms. The word SUGOI is a Japanese term for "incredible." For 20 years, Vancouver based SUGOI has been working diligently to make sure that their products, people, and organization live up to that name. From humble basement beginnings, SUGOI products are now used worldwide by runners, cyclists, triathletes and fitness enthusiasts who demand the best apparel available. www.sugoi.com