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About

Evviva Brands, “the brand shop for people brands”

Evviva Brands opened our doors in September of 2009 with a simple mission: to help clients increase their brand value from the inside out. We wanted to show them how to leverage what they're already great at instead of replacing it with a new, “flavor of the moment” idea. We believed that if our clients understood their brand the way their employees often did, we could build on the authentic brand strengths that made employees love the companies they worked at. This philosophy of “branding from the inside out” led us to pioneer the concept of “people brands,” and gave us our first brand line, “the brand shop for people brands.”

When David Kippen and Cate Newsom launched Evviva Brands the economy was terrible. In fact, it was the bottom of the worst economy since the 1920s. The day we opened our doors was, coincidentally, the point at which the GDP was the lowest and unemployment was the highest since the Great Depression.

It was nervy to start a people-centered business with unemployment at record levels, people being laid off by the hundreds of thousands every month and business leaders terrified that the companies they led might not survive. But we knew if we succeeded when times were tough, we'd have built a worthy business for when they were better.

We were right, and we were lucky. Business started strong and didn't slow down. By 2010, Evviva had won global accounts with Marriott International, E.ON, Xilinx and Moss Adams. We had colleagues working in Washington, DC, London, Edinburgh, Austin and the Bay Area. By the end of the 2012, we'd opened our flagship San Francisco office in hip, trendy Jackson Square. We'd attained revenues in the millions of dollars. And we'd launched two additional companies under the Evviva banner: Evviva Games, and Evviva Ltd.

So what's Evviva? It's Italian for “hooray.” We picked Evviva because it's simple. Authentic. And real. It's the Italian way of cheering for the moment you're in. Nobody shouts “Evviva” because someone wants them to or tells them to. They do it because they want to. Because in that moment, they're part of something amazing. And for us, that inspiration said everything we wanted to say about brands. A great relationship with a great brand is inspired and inspiring. It makes us feel something real. And we reward that feeling with one of the strongest kinds of love we feel for inanimate things.

In fact, when a brand's truly great, we personify it. We hold it accountable to the same standards as a “real person.” Over time, our brand mantra came to reflect this. We began with a vision of being “the brand shop for people brands” but eventually realized that what we wanted to do was to “make brands better people.” To help them become consistent. Honest. Authentic. Real. And human.

Today, Evviva has become one of the world's most respected brand strategy agencies. CEO and Chief Strategist Dr. David Kippen is an internationally recognized leader in
Brand and corporate strategy who has transformed brands and corporate cultures across lines of business and across sectors. Cate Newsom, Managing Director of Evviva's Edinburgh office holds advanced degrees in Clinical Psychology and Anthropology, has a working knowledge of seven languages, and has conducted primary market research in more than thirty countries, from emerging markets to the world's most advanced economies.

Current and former Evviva clients include Amazon, Ameriprise Financial, Bain &Company, Burger King, Catholic Healthcare West, Chevron, Coca‐Cola, Dell, Dignity Health, Disney, E.ON, Hewlett Packard Enterprise, HP, HSBC, General Mills, Intel, Kaiser Permanente, KLA‐Tencor, Lam Research, Microsoft, Methanex, Nokia, Premera Blue Cross, Teva, T‐Mobile and Xilinx.

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