rodrigolowu82's Profile

Statistics

Badges

Keep contributing to earn more badges!

About

What began as a twitter account and hashtag, 263Chat has now become a media organisation focused on creating, encouraging and convening national and progressive dialogue focused on Zimbabwe. Founder and CEO, Nigel Mugamu (@SirNige) established 263Chat in September 2012 as way of engaging in dialogue between the Zimbabweans in the diaspora, those living in Zimbabwe and other interested parties using twitter and a weekly discussion on Tuesdays at 6pm CAT. The introduction of a facebook page months later proved that other social media tools would be useful in connecting people.
263Chat Statistics
• @263Chat Followers – 105,000 with an average weekly reach of 5 million (over 6 million impressions in Feb and March 2016)
• #263Chat hashtag - with an average weekly reach of 50 million
• 263Chat Facebook Fans – 11,700 with average weekly reach of 100,000
• Facebook verified our facebook page in May 2016
• 263Chat Instagram – 4,100 followers
• Website – www.263chat.com
•
263Travel Statistics (established in Nov 2015)
• @263Travel Followers – 1,000
• 263Travel Facebook Fans – 700 with average weekly reach of 1,000
• 263Travel Instagram – 350 followers
• Website – www.263chat.com

Our work
263Chat as an organisation is synonymous with social media and dialogue. Creating, participating and encouraging national and progressive dialogue is ultimately 263Chat's mandate. Through that dialogue, 263Chat explores a variety of national issues including the promotion of Zimbabwean tourism.
263Chat strives to remain independent by reporting news that is non - partisan, fair and accurate. In so doing, we strike a balance in our reporting evidenced by giving two sides of the story.
As 263Chat we strive to show definitive allegiance to citizens. We put the public interest and the truth above our own self-interest or assumptions.
We have also refuted the seduction of sources, intimidation by those in power, or being compromised by self-interest.
We have also on many occasions refused to be associated with the main political parties in Zimbabwe. Several politicians having noted 263Chat's impact in the digital space and have attempted to be aligned to us (and/or vice versa) but we maintain our independence. We value our independence and guard it jealously. We have managed to sufficiently differentiate ourselves from the various political movements and we have also created an independence from those we cover in our stories.
263Chat covers any newsworthy event and publishes information that is of public interest despite how good or bad the information is. Our audience always comes first.
We publish stories that are of interest to our audience. Stories which have information that's is fairly balanced and accurate. We also publish stories that have an impact on the lives of Zimbabweans both in Zimbabwe and abroad and ultimately stories which carry information that is new and/or of value to our growing audience. Information that is newsworthy always finds itself on the site after verification of the facts.
Part of the services we offer include providing ‘live social media' updates using the 4 main social media tools: twitter, facebook, periscope and instagram. We have worked with various brands, including OK Zimbabwe for the 2015 edition of the OK Grand Challenge, Bon Marche, Delta Beverages, ZimTrade, UNCIEF, World Bank, Mugg & Bean and many others.
Our reach for the OK Grand Challenge 2015 was 2.1 million impressions with over 100,000 social media accounts reached. On one assignment for the World Bank in February 2016, we were able to generate online dialogue which resulted in 2.6 million impressions with 383,000 social media reached.
Social media has been a growing medium over the last 10 years. The benefits of social media are endless, making the need for this medium extremely important and highly relevant in society now. In the aspect of telecommunications, social media is the ideal tool for marketing and for interacting with the industry. Social media has become the internet's word of mouth and to be part of that space is crucial for all telecommunications related entities. Consumers are able to review and share their experiences online in an instant, helping to share their experience with others much faster than any other medium. Consumers can post pictures, videos, review theirs experience and tweet instantly for example thanks to social media.
Below are social media stats from Entrepreneur magazine (April 2015):
• In January 2014, 74% of online adults use social media networks.
• Facebook is the biggest referrer of traffic to a company's website.
• 25% of smartphone users always have their smartphones next to them.

Photos